Juan Alanis, Co-Founder of Big Oak Tree Media and Director of Public Relations, has been confirmed as a speaker for SXSW 2019 in Austin, Texas. Juan will be speaking during the SXSW Interactive Festival in the Brands and Marketing track at the panel titled A Latino Panel for Non-Latinos.
He will be joined by Meagan Michaelis, Director of Marketing at El Bolillo Bakery, and Rosalynn Silva, Director of Digital Advocacy at Walmart as co-panelists during this first-of-its-kind session. The A Latino Panel for Non-Latinos session will:
Join us for a journey through U.S. Latino marketing efforts from the dawn of Spanish-language television, through the introduction of the crossover phenomenon of bilingual mediums, to the evolution of modern-day Latino identity, as we discuss what it means to be Latino in 2019 and how non-Latinos can also be a part of the conversation. This is not your typical panel about why Latinos are an important market for business-owners and brands to consider. No preaching to the choir in this session. We are taking a much deeper dive into multicultural relations and holding an in-depth and interactive conversation about the shifting intersectionality of the U.S. Latino experience.
Juan is the founder of the award-winning national blog, Juan of Words, and co-owner and Director of Public Relations at the Houston based public relations and digital agency, Big Oak Tree Media. Formerly Vice President at FleishmanHillard, Juan specializes in crafting unique and integrated communications programs around thought-provoking insights.
His roster of clients to date includes some of the nation’s premier blue chip brands, including AT&T, Verizon Wireless, Walmart, Sonic Drive-In, Samsung, among various others.
Juan is the 2018 Tecla Award recipient for Best Blogger Content Creator.